v5 Detroit — minimal-swap statics

What was swapped

• feed-01 signed note · footer: summit energy solutions · illinois → summit energy solutions · michigan. Body geography-neutral, no other change.
• feed-02 zero · NO change. Footer is summitenergysolution.com, no state ref. Runs in either market.
• feed-03 quiet · footer: summitenergysolution.com · illinois → summitenergysolution.com · michigan. Body geography-neutral.
• story-01 named regret · footer: summit energy · illinois → summit energy · michigan. Eyebrow "no countdown here" stays. Body geography-neutral.
• story-02 honest math · REWRITE. Eyebrow illinois · honest math → michigan · honest math. Headline ComEd rates keep going up. → DTE rates keep going up.. Bottom block Illinois Shines still pays solar homeowners. Property tax exemption is still on the books. → Michigan property tax exemption is on the books. DTE Rider 18 credits exported solar at the supply rate.. Footer: illinois residents → michigan residents. Filename: story-02-il-math.html → story-02-mi-math.html.
• story-03 one match · NO change. Footer is summitenergysolution.com with no state ref. Brand card runs in either market.

Compliance posture (Detroit-specific)

• No federal solar ITC — confirmed expired Dec 31, 2025 per Apr 16 plan.
• DTE rate references stay neutral. No specific kWh price (not "21-22¢"), no specific hike percentage, no save-X-dollars promise. "Rates keep going up. They have for years." is the directional claim.
• MI programs named: Michigan property tax exemption (MCL 211.27(2)(p), STC Bulletin #6 of 2020) and DTE Rider 18 net billing (DTE rate book D-115/D-116). Both verified in Apr 16 plan claim-validation table.
• Broker posture preserved across all six: "matched with one local installer," "they quote, they install." Never "we install."
• Housing Special Ad Category neutral — no age, no behavioral targeting copy.
• No fake testimonials. Story-01 "most of our customers say…" is verbatim from v5 IL — Wes-approved generic-customer language with no named individuals.

Density anchors for any social-proof variants

None of the six current composites use city-named social proof, so no geographic copy swaps were needed beyond the listed footers. If a future variant introduces named-city social proof, the Detroit anchor pool per Clients/summit/detroit-zip-targeting.md: Birmingham, Royal Oak, Ferndale (Oakland — already in v4), plus Dearborn, Livonia, Plymouth, Sterling Heights, Warren, Grosse Pointe (Wayne + Macomb). Stay within Wayne/Oakland/Macomb DTE territory.

Open questions for Wes

• "DTE Rider 18 credits exported solar at the supply rate" — tightened per Aleph QA + attestation hard-blocker #3. Rider 18 pays at DTE supply rate (~$0.08-0.10/kWh), not full retail. The "supply rate" qualifier prevents 1:1 net-metering misread. Lance to confirm phrasing before Meta upload.
• Story-02 keeps the IL "60px navy block" anchor at four lines, so visual rhythm matches IL. Worth a side-by-side read against IL story-02 before pushing live.
• Should feed-01 signed-off "— Summit Energy" become "— Summit Energy MI" or stay generic? IL version stayed generic, so this is parallel by default.
• v4 used Birmingham/Royal Oak/Ferndale social-proof. Want a v5b layer that adds named-city anchors as a separate variant, or hold for performance data first?